On the flip side, there are interesting things happenning in advertsing, too. Have you seen the new Domino's Pizza ad campaign...Check it out.
Domino's is officially soliciting its customers to send pics of them eating Domino's Pizza to potentially be used in an ad. A prize of $500 for four finalists. POTENTIALLYusing the picture in an ad, if they think it's good enough. HOLY SHIT!!! Domino's just saved lot's of money...they are shelling out $2,000 for a potential ad campaign. You know there will be some good photographers submitting their shots, becaue people who think they are good will think this is their chance to make it big.
This isn't the only wild shift happening in advertising. Products like Heineken Beer and Belvedere Vodka have started using a different look in their print ad campaigns. Granted ,they still spent lots of money to secure top photographers, like Terry Richardson, who shot Belvedere's "Luxury Reborn" campaign, but the final look is that of a photo taken by a point-and-shoot camera, something any dip shit could take. These are high class products being marketed to folks with money, but the look is down to earth, accessible, real.
Side Note: Terry Richardson is the Shit!
Example:
Example: The shift comes along in a time where social networking is all the rage, the bees knees! People are interacting with products in ways never before imagined. Every company, product, corporation has a Twitter, a Blog, a Facebook. People can literally interact with products from the genesis of the product. And because everything is digital, just like the amateur looking photos, it's all simple to use. And people are using it. User generated content is saving the bottom lines of companies across the world. A one time payment of a few hundred bucks guarantees a company a stead influx of potential advertising fodder from the consumers. There is no residual, no contract, no future...Just bang and done. Crafty corporations, I give you propers.
So, here's my spin. UNSOLICITED ADVERTISING. Trademarked, copyrighted and all that fun stuff! I use products...I like products...Sometimes I even have my camera around when I'm using some name brand this or that. So I started taking pictures of the products being used, in a time and place by real people who are enjoying the shit out of using them. That's what advertising wants, right? To show other potential consumers that the people who are already consuming the product are loving the shit out of consuming it.
What follows is a few of my UNSOLICITED ADVERTISING campaigns. Simple looking. Simple feeling, similar to this new wave of big money bullshit.
I'm trying to sleep with Miss American Dream, too. I'm trying to get her to come and play. While the big fish are lapping at her aureoles, I'm sliding one hand up her shirt and the other around back to feel that nice, plump, shelf-like American Ass.
Cheers!
Miller Lite:
The Gap:
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